Remove Product?
Are you sure you want to remove the following product from the cart?
heading.remove.bundle.confirmation.modal
msg.remove.bundle.confirmation.modal
Skip to main content
Skip to footer content
Sale all at 50% off
on selected items for
women, men and kids
The latest! Shop now. Pay three instalments and no interest with
Klarna.
Free shipping on orders over 420 KR - Free returns
Homepage
SALE
WOMEN
WOMEN
See all
Close menu {0}
HOME
WOMEN
COLLECTION
COLLECTION
Jackets and Coats
Puffer Jackets
Knitwear
Sweatshirts
Shirts and Blouses
T-shirts and Tops
Dresses and Jumpsuits
Skirts
Trousers and Chinos
Jeans
Jewellery
Accessories and Shoes
UNDERWEAR
UNDERWEAR
Loungewear
Underwear and Pyjamas
Our Basics
Our Basics
See all
Iconic knitwear
Iconic knitwear
See all
Tricot Cotton
Cashmere
Merino Wool
Shetland Wool
Show all
Featured
Featured
New Arrivals
INSPIRATION
INSPIRATION
The season's must-haves
Mountain holidays
NEWLABEL
Denim
SHOP NOW
MEN
MEN
See all
Close menu {0}
HOME
MEN
COLLECTION
COLLECTION
Jackets and Coats
Puffer jackets
Knitwear
Sweatshirts
Shirts
Polos
T-shirts
Trousers and Chinos
Jeans
Accessories and Shoes
UNDERWEAR
UNDERWEAR
Loungewear
Underwear and Pyjamas
Our Basics
Our Basics
See all
Iconic knitwear
Iconic knitwear
See all
Tricot Cotton
Cashmere
Merino Wool
Shetland Wool
Show all
Featured
Featured
New Arrivals
Men essentials
INSPIRATION
INSPIRATION
The season's must-haves
Mountain holidays
NEWLABEL
Denim
SHOP NOW
Kids
Kids
See all
Junior Boy (6 - 14 years)
Junior Boy (6 - 14 years)
See all
Close menu {0}
HOME
Junior Boy
COLLECTION
COLLECTION
Jackets and Coats
Puffer Jackets
Knitwear
Sweatshirts and Tracksuits
T-shirts and Shirts
Polos
Trousers and Jeans
Sweatpants
Underwear and pyjamas
Accessories and Shoes
Featured
Featured
New Arrivals Junior Boy
Our Basics
Our Basics
See all
INSPIRATION
INSPIRATION
The season's must-haves
Mountain holidays
NEWLABEL
Denim
SHOP NOW
Kid Boy (1 - 6 years)
Kid Boy (1 - 6 years)
See all
Close menu {0}
HOME
Kid Boy
COLLECTION
COLLECTION
Jackets and Coats
Puffer Jackets
Knitwear
Sweatshirts and Tracksuits
T-shirts and Shirts
Polos
Trousers and Jeans
Sweatpants
Underwear and pyjamas
Accessories and Shoes
Featured
Featured
New Arrivals Kid Boy
Our Basics
Our Basics
See all
INSPIRATION
INSPIRATION
The season's must-haves
Mountain holidays
NEWLABEL
Denim
SHOP NOW
Junior Girl (6 - 14 years)
Junior Girl (6 - 14 years)
See all
Close menu {0}
HOME
Junior Girl
COLLECTION
COLLECTION
Jackets and Coats
Puffer Jackets
Knitwear
Sweatshirts and Tracksuits
T-shirts and Shirts
Dresses and Dungarees
Skirts
Trousers and Jeans
Leggings
Underwear and pyjamas
Accessories and Shoes
Featured
Featured
New Arrivals Junior Girl
Our Basics
Our Basics
See all
INSPIRATION
INSPIRATION
The season's must-haves
Mountain holidays
NEWLABEL
Denim
SHOP NOW
Kid Girl (1 - 6 years)
Kid Girl (1 - 6 years)
See all
Close menu {0}
HOME
Kid Girl
COLLECTION
COLLECTION
Jackets and Coats
Puffer Jackets
Knitwear
Sweatshirts and Tracksuits
T-shirts and Shirts
Dresses and Dungarees
Skirts
Trousers and Jeans
Leggings
Underwear and pyjamas
Accessories and Shoes
Featured
Featured
New Arrivals Kid Girl
Our Basics
Our Basics
See all
INSPIRATION
INSPIRATION
The season's must-haves
Mountain holidays
NEWLABEL
Denim
SHOP NOW
Newborn (0-18 months)
Newborn (0-18 months)
See all
Close menu {0}
HOME
New Born
COLLECTION
COLLECTION
Coats and Puffer Jackets
Sweaters and Knitwear
Sweatshirts and T-shirts
Bodysuits and Onesies
Dresses
Skirts for baby girls
Organic cotton clothing
Outfits and Dungarees
Trousers
Underwear and Pyjamas
Accessories
Featured
Featured
New Arrivals New Born
INSPIRATION
INSPIRATION
The season's must-haves
Mountain holidays
NEWLABEL
Denim
SHOP NOW
UNDERCOLORS
UNDERCOLORS
See all
WOMEN
WOMEN
See all
Close menu {0}
UNDERCOLORS
WOMEN
Underwear and Pyjamas
Underwear and Pyjamas
See all
Bodysuits
Bras
Knickers
T-shirts and Undershirts
Tights and Socks
Show all
Loungewear
Loungewear
See all
Apparel
Accessories
Show all
Pyjamas and Nightshirts
Pyjamas and Nightshirts
See all
null
Featured
Featured
New Arrivals
Refined intimates
NEWLABEL
Ready to Be Active?
Classic Pyjamas
Essentials
Microfiber Comfort
Mix&Match Pyjamas
Stretch Cotton
MEN
MEN
See all
Close menu {0}
UNDERCOLORS
MEN
UNDERWEAR
UNDERWEAR
Boxers
Briefs
T-shirts and Undershirts
Tights and Socks
Show all
Loungewear
Loungewear
See all
Apparel
Accessories
Show all
Pyjamas
Pyjamas
See all
null
Featured
Featured
New Arrivals
Essentials
KIDS
KIDS
See all
Close menu {0}
JUNIOR BOY (6-14 YEARS OLD)
JUNIOR BOY (6-14 YEARS OLD)
T-shirts and Undershirts
Underwear and Boxers
Pyjamas
Accessories
KID BOY (1-6 YEARS OLD)
KID BOY (1-6 YEARS OLD)
T-shirts and Undershirts
Underwear and Boxers
Pyjamas
Accessories
JUNIOR GIRL (6-14 YEARS OLD)
JUNIOR GIRL (6-14 YEARS OLD)
Matching sets
T-shirts and Tank Tops
Underwear and Undershirts
Pyjamas
Accessories
KID GIRL (1-6 YEARS OLD)
KID GIRL (1-6 YEARS OLD)
T-shirts and Tank Tops
Underwear and Undershirts
Pyjamas
Accessories
NEW BORN (0-18 MONTHS)
NEW BORN (0-18 MONTHS)
Underwear and Pyjamas
SUSTAINABILITY
Search
My Account
Wishlist
0
Menu
Track my order
Find stores
Wishlist
My Account
Contact us
Kids
New Arrivals
New Arrivals Kid Boy
New Arrivals Kid Boy's Apparel
Filters
View
Filter & Order
NaN
Yes
Clear all?
No
Filter & Order
Show results
Cancel filters
New Arrivals Kid Boy
Jackets and Coats
Refine by Category: Jackets and Coats
Puffer Jackets
Refine by Category: Puffer Jackets
Knitwear
Refine by Category: Knitwear
Sweatshirts and Tracksuits
Refine by Category: Sweatshirts and Tracksuits
T-shirts and Shirts
Refine by Category: T-shirts and Shirts
Sweatpants
Refine by Category: Sweatpants
Trousers and Jeans
Refine by Category: Trousers and Jeans
Underwear and pyjamas
Refine by Category: Underwear and pyjamas
Sort By
Best matches
New in
Increasing price
Decreasing price
Color
Color
Colour Palettes
Beige
Refine by Color: Beige
Black
Refine by Color: Black
Blue
Refine by Color: Blue
Gray
Refine by Color: Gray
Green
Refine by Color: Green
Light Blue
Refine by Color: Light Blue
Multi-color
Refine by Color: Multi-color
Red
Refine by Color: Red
White
Refine by Color: White
Light Colors
Refine by Colour Palettes: Light Colors
Age
1 - 6 years
Refine by Age: 1 - 6 years
6 - 14 years old
Refine by Age: 6 - 14 years old
Size
XXS
Refine by Size: XXS
XS
Refine by Size: XS
S
Refine by Size: S
M
Refine by Size: M
L
Refine by Size: L
XL
Refine by Size: XL
XXL
Refine by Size: XXL
XXXL
Refine by Size: XXXL
82
Refine by Size: 82
90
Refine by Size: 90
98
Refine by Size: 98
YS
Refine by Size: YS
Material
Cotton
Refine by Material: Cotton
Lyocell
Refine by Material: Lyocell
Viscose
Refine by Material: Viscose
Wool
Refine by Material: Wool
Features
Coulisse
Refine by Features: Coulisse
Pockets
Refine by Features: Pockets
Solid color
Refine by Features: Solid color
Benefits / Values
Organic Cotton
Refine by Benefits / Values: Organic Cotton
New arrivals
Short sleeve polo in pure cotton
kr 249,00
5 Colors
New arrivals
Pure cotton t-shirt
kr 119,00
4 Colors
New arrivals
Bermudas in organic cotton sweat
kr 169,00
4 Colors
New arrivals
Pure cotton t-shirt
kr 119,00
4 Colors
New arrivals
Bermudas in organic cotton sweat
kr 169,00
4 Colors
New arrivals
Pure cotton t-shirt
kr 119,00
4 Colors
New arrivals
Bermudas in organic cotton sweat
kr 169,00
4 Colors
New arrivals
Bermudas in organic cotton sweat
kr 169,00
4 Colors
New arrivals
Long sleeve polo in organic cotton
kr 279,00
7 Colors
...
New arrivals
Two tank tops in stretch organic cotton
kr 279,00
2 Colors
New arrivals
Regular fit sweat joggers
kr 199,00
9 Colors
...
New arrivals
Regular fit sweat joggers
kr 199,00
9 Colors
...
New arrivals
Warm sweat joggers
kr 199,00
4 Colors
...
New arrivals
Two boxers in stretch cotton
kr 179,00
New arrivals
Two stretch organic cotton tank tops
kr 279,00
2 Colors
New arrivals
Long sleeve polo in organic cotton
kr 279,00
7 Colors
...
New arrivals
Organic cotton sweatpants with logo
kr 199,00
6 Colors
...
New arrivals
Two t-shirts in stretch organic cotton
kr 179,00
3 Colors
New arrivals
Two pairs of underwear in stretch cotton
kr 179,00
New arrivals
Two t-shirts in stretch organic cotton
kr 179,00
2 Colors
New arrivals
Two t-shirts in stretch organic cotton
kr 179,00
3 Colors
New arrivals
Pure cotton t-shirt
kr 119,00
4 Colors
New arrivals
Organic cotton sweatpants with logo
kr 199,00
7 Colors
...
New arrivals
Two boxers with logoed elastic
kr 179,00
3 Colors
