GESTURES AND EXPRESSIONS BECOME A MESSAGE OF POSITIVITY AND FREEDOM

SPRING
SUMMER 2026

DISCOVER THE CAMPAIGN
ICONIC, TIMELESS, NOW EVEN COOLER

YOUR
DENIM GUIDE

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THE NEW COLLECTION INSPIRED BY THE IMAGINARY OF THE WILD WEST

JEAN’S
WEST

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Knitwear
Jackets and Coats
T-shirts
Sweatshirts
Shirts
Polos
Trousers and Chinos
Underwear and Pyjamas
Accessories and Shoes
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Cardigan with braids and stripes Men Cardigan with braids and stripes Men
New arrivals

Cardigan with braids and stripes

kr 1.399,00
Slim fit shirt with pocket Men Slim fit shirt with pocket Men
New arrivals

Slim fit shirt with pocket

kr 799,00
4 Colors
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V-neck vest with braids Men V-neck vest with braids Men
New arrivals

V-neck vest with braids

kr 1.069,00
2 Colors
Sweatshirt with half button closure Men Sweatshirt with half button closure Men
BEST SELLER

Sweatshirt with half button closure

kr 1.199,00
2 Colors
Cardigan with braids and stripes Men Cardigan with braids and stripes Men
New arrivals

Cardigan with braids and stripes

kr 1.399,00
Slim fit shirt with pocket Men
New arrivals

Slim fit shirt with pocket

kr 799,00
4 Colors
Regular fit denim jacket Men Regular fit denim jacket Men
New arrivals

Regular fit denim jacket

kr 1.329,00
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Inside Benetton

History. Savoir-faire. Social commitment. Campaigns. Background. Discover United Colors of Benetton from the inside.

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SPRING SUMMER 2026 CAMPAIGN

The new SS26 campaign celebrates the evolution of United Colors of Benetton through the expressive energy of the talents Juan Perales and Kyshan Wilson.

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